This year Tourism Malaysia targets 1.25 million tourist this year. Halal tourism will make an impact to both outbound and inbound between Malaysia and China.There is 21,667,000 population of Muslim in China, data from wikipedia here. So huge market more than Muslim population in Malaysia
In the press article, it is said that Muslim in China were interested in coming to Malaysia because it safe and of course they can practice their religion freely here spiritually to food that they consume.

Muslim in China, pic from muslimcultures.blogspot.com
Tourism Malaysia targets 1.25mil tourists from China
KUALA LUMPUR: Tourism Malaysia is targeting 1.25 million tourists from China this year, its acting director-general, Datuk Azizan Noordin, said Saturday.
He was confident the target could be achieved, looking at the trend, with 1.13 million tourists from China last year and 1.02 million in 2009.
The expected increase in arrivals from China has helped to push the target number of tourists to Malaysia from all over the world to 25 million from 24.6 million last year.
More of the news here.