Remembering the old days…Melaka River..
Melaka since 1999 till 2009, a total of 47.25 million tourists visited Melaka with an average increase almost 20% per annum and the average length of stay about 1.89 nights. During the eleven years, of which 76.6% came to Melaka are domestic tourists and the balance 23.4% is composed of foreign tourists.
In 2009 alone, we have received a total of 8.9 million tourist arrivals compared to 7.2 million tourists in 2008 an increase of 23.6% during the length of stay 1.89 nights. In terms of foreign markets, Singapore continues to be the market leader with shares of 17.2%, followed by China (12.5%), Indonesia (8.5%), Vietnam (2.6%) and Hong Kong (2.3%).
In the same period, emerging markets have been identified in addition to the traditional markets continue to remain. Five significant emerging markets is India, the United States, United Kingdom, Japan and Thailand where their number has now reached a total of 17,000 people until 34,000 people.
In 2010, the state government is targeting a total of 8.2 million tourists will visit Melaka and spent over a period of 3.0 nights. The State Government is confident this figure could be achieved if no factors outside our power to prevent their coming to this country. This achievement could be reached because of Melaka is indeed popular among tourists and rich tourism products and places of interest to visit, meet and recreation.
Total tourist expenditure is estimated for this year will achieve an increase of RM5.0 billion from 11:11% in 2009, which only recorded expenditure of RM4.5 billion.