Eating industry are now not just for the hunger. It can be the first stop for tourist when they arrived at the destination. And we need to eat at least 3 times a day.
So restaurant can really be a tourist attraction. If the restaurant are subject of discussion on most famous place on the web like TripAdvisor, CNNGO or travel bloggers, it means a very good exposure.
Apart from cleanliness and good food, a concept restaurant can be best way to stand out from the others..
This are few example:
1) Integrating International brand with local culture like Starbucks Concept Store in Hong Kong. They called it the world first bing sutt Star Bucks. Although you are regular caffeine addict at the local Starbucks, this Starbucks got a different style. Bloggers experience here.