This popup hotel will be Installed if there is an event like festivals and motorsport races. So if you booked the hotel, your hotel will be arrived soon with truck and they will assemble it. After the event, then the hotel will be gone.
Existing hotelier also can use this pop up hotel when peak season and all the room are fully occupied. They can pop up for you new fully furnished hotel room at the car park.
More about this podule hotel here.