The kids..more picture at xtramile..
Just found the campaign website accidentally. The donation of RM10 is equal to 10 meters of distance and you can also purchase a hand-made paper lantern from the kids at StART. StART is a foundation.
Start Society is an academy for children of lesser privilege. So as an academy, they develop this children using arts (music,drama,speech,writing,design,etc).
For this campaign StART is the beneficiary. So if you want to run extra mile and help the kids, find out at Xtra Mile Run, before 20 Jun 2011.