If you can’t bribe the parents, bribe their child….I don’t remember where I heard this quote but in business, sometimes we need to target on childhood thingy so we can get the money from their guardian. That’s why you are willing to go through another long way in a supermarket just not to past the toy section. Anything can happen when you past the toy section with the kiddy.
Now Tourism Malaysia is using this to tap into Parents in China. You know China is among Malaysia key Market for tourist arrival. The focus is not to small but 10 to 15-year-olds to visit Malaysia with their parents.
First batch will be a group of 128 to visit the Kota Tinggi Resort at end of this month under this Student Discovery Malaysia programme.
Tourism Minister Datuk Seri Dr Ng Yen Yen also said that this will be a great opportunity to resort and tour operators. How ? By participating in this Student Discovery Malaysia programme , link with Tourism Ministry, making good package then let the tourist arrival rise!
Tourism Ministry To Launch Student Discovery Malaysia Programme In China
From Winnie Seow Mei
GUANGZHOU, June 11 (Bernama) — Malaysia is stepping up its tourism promotion in China, a key market, and will launch a Student Discovery Malaysia programme in Shenzhen at the end of the month to attract youngsters.
The programme is targeted at 10 to 15-year-olds to visit Malaysia with their parents, said Tourism Minister Datuk Seri Dr Ng Yen Yen, who is on a four-day working visit here.
“Through the programme, we are introducing educational tours such as discovering the flora and fauna in Malaysia through jungle trekking,” she told Bernama on Friday.
Read more here.