The formation is not on soccer field but in tourism field. Recently Tourism Malaysia finalizing a tourism plan package to to promote Malacca city, Penang’s George Town and Borobudur. Why it’s called 3-2-1? Read the article by Martin Carvalho, a Malaccan The Star Reporter:

Tourism Malaysia to work with Indonesian counterparts to promote Malacca
By MARTIN CARVALHO

MALACCA: Tourism Malaysia is finalising plans with their counterparts from Jogjakrata, Indonesia to introduce a special tour package to promote Malacca city, Penang’s George Town and Borobudur.
The World Heritage 3-2-1 Package was a follow-up on the idea mooted by Tourism Minister Datuk Seri Ng Yen Yen during her visit to Indonesia last month, said state Tourism, Culture and Heritage Committee chairman Datuk Seet Har Cheow.

Good partnership: Seet (white in red tie) meeting up with several delegates from Jogjakarta on Tuesday. Also present at the meeting were Tourism Malaysia Marketing Division deputy director Zakaria Hani (left).

“It is called the 3-2-1 tour because tourists will be able to visit three Unesco World Heritage Sites in two countries under one package,” he told reporters after meeting 11 delegates from Jogjakarata here last week.

He expressed confidence the new tour package would help attract more tourists to Malacca, Penang and Jogjakrata once tour agents in both countries jointly promote it as a new product.
Head of Jogja Provincial Tourism Authority Tazbir Abdullah said the joint promotion would benefit the two countries.

At present, Borobudur attracts about 2.5mil tourist a year, mainly from Holland, Germany, France and Japan.

“With the package, we will introduce and promote Malacca city and George Town to tourists visiting Borobudur,” he said.

Tourism Malaysia’s international marketing division deputy director Zakaria Mohd Hani said officials from both sides were expected to sign a deal on the joint tour package within the next two months.
He added a familiarization tour would be organised for tour agents and media representatives from both countries prior to the launching.